How it started…
I’ve been crazy about fabrics all my life. Looking back, I should have done something in the textile business, such as becoming a furniture upholsterer …. but dreams do not go away. During one of my journeys, I fell in love with hand-printed block print fabrics. The ancient tradition and cultural aspect of the designs make these products unique. The irregularities in the patterns match the way I want to live. Beautiful in detail and imperfection!
By chance, my path crossed Indu Kapalhi from Inka Homecraft. When I saw her designs and soft cotton fabrics I knew: this is the beginning of Rozablue! Indu is an artist at heart and gets her inspiration from flowers, patterns, wall paintings from ancient temples and palaces in India. She redesigns them in a modern and stylish way. The designs are carved in wooden blocks and printed on good quality cotton fabrics. I combine Indu’s designs with interior and lifestyle products in the colorful shades of roza & blue. They are inspired by the bright cheerful colors that you see everywhere in the streets in India. I love these colors, they make your house a home!
Blockprinting is the most beautiful form of creativity.
The block printers work with a lot of dedication and precision. By selling these products, Rozablue supports the employees and their families. And we ensure that the ancient tradition of blockprinting will be preserved. Craftsmen stamp the cotton fabric with a carved wooden block – depending on the design and amount of colors – dozen of times. The printing process is complex, takes time and skill to master. The beauty of the Rozablue products lies in the imperfection of the human hand. Everything is printed very precisely and therefore each textile is imprinted differently. This distinguishes a handprinted textile from a machineprinted one.
The Inka crew works with great dedication and precision according to the fair-trade guidelines. Their staff works in good working conditions, with sustainable production methods and fair wages. There is absolutely no child labor. In return, they share their craftsmanship with us. We share similar values and this shows in all our work.
Karlijn van Driel, founder & owner Rozablue